Privacy policy

MOOD PRIVACY POLICY

Last Updated: July 30, 2026

This Privacy Policy describes how Mood E-Commerce, LLC, and its affiliates and subsidiaries (collectively, “Mood, ” “we, ” “us,’ or “our”) collects, processes, uses, and shares your personal information when you use our websites, including mood.com and our other websites, online stores, and landing pages that link to this Policy (collectively, the “Website”) and to provide you with our products and services, including through our online store (collectively, the “Services”).

This Privacy Policy is part of our Terms and Conditions. By using our Services, you agree to be bound by this Privacy Policy and our Terms and Conditions. If you do not agree, please do not use our Services.

We collect and use your information only as described in this Privacy Policy, in accordance with applicable law, and in ways that are proportionate and necessary for the purposes stated. We are committed to transparency about our data practices. Questions? Contact us at Section 15.

SECTION 1 WHAT PERSONAL INFORMATION WE COLLECT

We may collect the following categories of personal information:

1.1 Information You Provide Directly

Personal Identifiers — first/last name, physical address, phone number, email address.

Account Information — email address used for account access and login verification codes.

Demographic Information — date of birth (for age verification).

Identity Verification Information — driver's license information or government-issued ID images, collected

for age verification purposes. Treated as sensitive personal information. See Section 1.3.

Order and Purchase History — products ordered, transaction dates, amounts.

Payment Information — credit card or other payment details. See Section 5.

Marketing Preferences — preferences for marketing communications and engagement data.

Communications with Us — phone, email, web form, chat contents, transcripts, and message history.

1.2 Information Collected Automatically

When you visit our Website, we automatically collect information via cookies, pixels, tracking technologies,

and analytics tools:

Device and Technical Information — OS, IP address, browser type/language, access times.

Approximate Geolocation — derived from your IP address. We do not collect GPS-level location

without explicit consent.

Usage Information — pages visited, elements interacted with, features used, metadata.

Referring Website — the site you visited immediately before ours.

See Section 4 for a complete list of all tracking technologies, providers, and opt-out options.

1.3 Sensitive Personal Information

Certain data categories receive heightened legal protection. We treat the following categories as sensitive

personal information:Category What We Collect Purpose Legal Basis /

Minimization Standard

Approximate

Geolocation

(IP-derived)

Approximate location from

IP address only

State regulatory

compliance for

product sales

restrictions

Minimum data necessary;

not used for advertising

Identity

Verification Data

Driver's license info and

government ID images

Age verification (21+

requirement)

Legal obligation / consent;

deleted after verification

National Origin We do NOT collect national

origin data

N/A N/A

Transgender /

Non-Binary

Status

We do NOT collect this

information

N/A N/A

Biometric Data We do NOT collect

biometric identifiers or

information

N/A N/A

Health / Medical

Data

We do NOT collect health

or medical information

N/A N/A

Financial

Account Data

Payment card data via

PCI-DSS compliant

processor only

Processing purchases Contract performance; not

retained beyond transaction

Data Minimization: We collect sensitive personal information only to the extent strictly necessary for the

specific purpose for which it is collected, in accordance with applicable law including Maryland's MODPA. We

do not use sensitive personal information for advertising, profiling, or any secondary purpose.

1.4 Information from Third Parties

We may receive information about you from:

Data enrichment and marketing partners — services that supply or append information about our

customers, such as contact details, demographic information, and shopping interests, to help us

understand and communicate with our customers (see the provider table in Section 6.1).

Advertising and analytics partners — for targeted advertising and website analysis.

Social media platforms — if you interact with our content or connect your account.

SECTION 2 HOW WE USE YOUR PERSONAL INFORMATION

We use personal information only for the purposes described below, consistently with the purpose for which it

was collected, and as permitted by applicable law.

2.1 To Provide and Improve Our Services

Create, manage, and secure your account.

Process orders, payments, and transactions.

Provide receipts, invoices, order confirmations, and shipping updates.

Investigate and resolve bugs and operational issues.

Conduct analysis, testing, and research to improve our Services.

2.2 To Communicate with You

Respond to your questions, comments, and requests.

Provide customer support.

Send transactional messages including confirmations, invoices, security alerts, and administrative

messages.

2.3 For Advertising and Marketing

Communicate with you about promotions, new products, and news from Mood, our partners, and our

corporate affiliates.

Deliver targeted advertisements through our Services, third-party sites, and via email (with your

consent where required by law).

Analyze and optimize marketing campaign performance.

Combine your information with third-party data to better understand your preferences.

You may opt out of marketing at any time. See Section 9.

2.4 To Verify Your Age and Identity

Verify that you are at least 21 years of age, as required by applicable law and our Terms of Service.

Comply with state and local regulations governing the sale of our products.

2.5 To Ensure Security and Prevent Fraud

Detect, investigate, and prevent fraudulent, unauthorized, or illegal activity.

Verify identity and prevent unauthorized account access.

2.6 To Comply with Legal Obligations

Fulfill legal and regulatory obligations.

Respond to court orders, summons, warrants, and government authority requests.

Establish, exercise, or defend legal rights and participate in legal proceedings.

2.7 Automated Processing and Profiling

We may use automated processing tools, including artificial intelligence, in connection with the following

activities:

Age and identity verification. We use AgeChecker to verify that purchasers are at least 21 years of

age, as required by applicable law. If automated verification cannot confirm your age or identity, your

purchase may be paused or declined pending further verification.

Fraud detection and prevention. We use SEON to screen transactions and accounts for indicators of

fraudulent, unauthorized, or illegal activity. A flagged transaction may be automatically declined or

held for review.

Product recommendations (if applicable).

Customer support automation (e.g., chatbot responses).

Operational efficiency improvements.

Automated decisions that decline a purchase or flag an account are subject to human review. If your

transaction is declined or your account is restricted and you believe this occurred in error, contact us at

team@mood.com (Subject: "Transaction Review"), and a member of our team will review the decision.

Because age verification is required by law, and because fraud screening is necessary to protect the security

and integrity of our Services, these processes cannot be opted out of. You may, however, request human

review of any adverse decision as described above.We do not use automated processing to make solely-automated final decisions about eligibility for financial

products, employment, housing, or other high-stakes determinations.

SECTION 3 HOW WE OBTAIN AND HANDLE YOUR CONSENT

3.1 How We Obtain Your Consent

By creating an account, placing an order, or otherwise providing us with personal information to complete a

transaction, you consent to our collection and use of that information as described in this Privacy Policy.

You may opt out of marketing communications and non-essential cookies at any time (see Sections 3.2 and

4). Where consent is required by applicable law - for example, for text-message marketing - we obtain it

separately before sending. You may decline without affecting your ability to make purchases.

3.2 How to Withdraw Your Consent

Marketing emails: click 'Unsubscribe' at the bottom of any marketing email, or email

team@mood.com.

Marketing text messages: reply STOP to any message, or email team@mood.com.

Non-essential cookies: adjust your browser settings (see Section 4.1), or use our cookie preference

tool where available.

Targeted advertising: use the opt-out mechanisms in Section 4.3 and Section 9.

Withdrawing consent does not affect the lawfulness of processing that occurred before withdrawal.

Withdrawal of consent for certain uses may limit some Service features.

3.3 Text Messaging (SMS/MMS)

Information We Collect Through Text Messaging: When you opt in to receive text messages from Mood or

communicate with us via SMS, we collect: your mobile phone number; the date, time, and method by which

you provided consent (e.g., web form, checkout); the content of messages you send to us; opt-out requests

and how they were submitted; and message delivery metadata provided by our SMS platform.

How We Use This Information: We use your mobile phone number and SMS data to: send order

confirmations, shipping updates, and delivery notifications; send promotional and marketing messages where

you have separately consented; honor opt-out requests and maintain required suppression records; and

monitor compliance with applicable regulations and improve our messaging programs.

How We Share Your Phone Number: We do not sell, rent, or share your mobile phone number or SMS

opt-in data with third parties or with our corporate affiliates for their marketing purposes. We may share your

phone number and SMS-related data only with: our SMS platform and messaging service providers, who

send messages on our behalf and are bound by confidentiality obligations; legal, regulatory, or government

authorities when required by applicable law; and successor entities in connection with a merger, acquisition,

or sale of assets. Text messaging originator opt-in data and consent will not be shared with any third parties.

Consent and Opt-Out: We send marketing text messages only with your prior express written consent, and

your consent is not a condition of any purchase. Message frequency varies; message and data rates may

apply. You may opt out at any time by replying STOP to any message or by emailing team@mood.com; after

you opt out, you will receive one confirmation message and no further marketing texts. Reply HELP for help.

Opting out of marketing texts does not stop transactional messages about your orders (such as shipping and

delivery updates) unless you separately request removal from all text communications.

Retention and Security: We retain records of your SMS opt-in consent and opt-out requests for as long as

necessary to demonstrate compliance with applicable law and to resolve disputes. Standard SMS and MMS

transmissions are not end-to-end encrypted, and we limit the personal information included in text messages.

SECTION 4 COOKIES AND TRACKING TECHNOLOGIES

4.1 What Are Cookies?

A cookie is a small file placed on your device when you visit our Website. We use:

Functional Cookies — essential for Website operation (cart, login, session). Required for core

functionality.

Performance / Analytics Cookies — collect usage data to help us improve the Website.

Advertising / Targeting Cookies — deliver interest-based advertisements and track ad performance.

Social Media Cookies — enable social sharing and may track your visits from social platforms.

Session cookies are deleted when you close your browser. Persistent cookies remain until they expire or are

deleted; most of ours expire between 30 minutes and two years.

4.2 Tracking Technologies We Use

The following table describes the categories of tracking technologies deployed on our Website, with

representative providers, purposes, and typical durations. Specific cookies and providers change from time to

time; current details are available on request at team@mood.com.

Type Provider Category Purpose Duratio

n

Essential /

functional

Shopify Essential Cart, checkout, session

management, and

Website operation

Session –

2 weeks

Analytics &

experimentation

Google

Analytics,

Statsig, and

similar

providers

Analytics Traffic and usage

analysis; A/B testing and

feature experiments

Up to 2

years

Advertising &

conversion

measurement

Meta, Google,

Snapchat,

Taboola,

Outbrain, and

connected-TV,

audio, and

podcast

measurement

providers

Advertising Ad targeting, conversion

measurement, and

campaign optimization

(via cookies, pixels, and

server-side connections)

Varies

(typically

30 days –

13

months)

Affiliate &

attribution

Affiliate

networks and

attribution

tools (e.g.,

AWIN, Social

Snowball)

Attribution Crediting sales to

marketing campaigns,

affiliates, and referral

partners

Varies

Customer data

platform

RudderStack Data

collection

Collects Website events

and routes them to our

systems and providers

Varies

Email marketing

& loyalty

Klaviyo;

Smile.io

Marketing Email marketing

engagement

measurement; loyalty

program operation

Up to 2

years

Session replay Microsoft

Clarity

Session

replay

Records page

interactions (clicks,

Approx. 1

yearType Provider Category Purpose Duratio

n

scrolling, movement) and

generates heatmaps to

improve the Website

4.3 Your Opt-Out Options

Browser Controls: Most browsers allow you to refuse, block, or delete cookies via Settings. Visit

www.allaboutcookies.org for guidance. Note: blocking cookies may affect site functionality.

Platform-Specific Opt-Outs: You may opt out of targeted advertising directly:

Facebook/Meta: https://www.facebook.com/settings/?tab=ads

Google Ads: https://www.google.com/settings/ads/anonymous

Microsoft/Bing Ads:

https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Industry Tools:

Digital Advertising Alliance (DAA): https://optout.aboutads.info/

Network Advertising Initiative (NAI):

https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

Additional Opt-Out Method: In addition to the browser and platform tools described above and in Section

9.2, you may opt out of the sale or sharing of your personal information for targeted advertising at any time by

emailing team@mood.com with the subject line 'Privacy Rights Request.

' We honor verified opt-out requests

from residents of all states that provide this right.

Opting out of advertising cookies does not remove ads - it means ads you see will be less tailored to your

interests.

SECTION 5 PAYMENT PROCESSING

Our online store is hosted on Shopify, which allows us to sell products and services to you.

When you provide payment information, we transmit it to our PCI-DSS compliant payment gateway using

SSL/TLS technology with AES-256 encryption. All payment gateways comply with PCI-DSS standards

managed by the PCI Security Standards Council (Visa, MasterCard, American Express, Discover).

Payments are processed through our payment gateway, Authorize.Net, which routes transactions to our

payment processor, TSYS.

Your payment card information may be stored in tokenized form by our payment processor if you opt in to

save your payment method for future purchases or maintain a recurring subscription. You may remove stored

payment information at any time through your account settings or by contacting team@mood.com.

SECTION 6 HOW WE SHARE YOUR PERSONAL INFORMATION

We may share your personal information as described below. Where required by applicable law, we obtain

your consent before sharing. Some of the sharing described in this Section, including sharing with our

corporate affiliates for their own marketing purposes and sharing with advertising partners, may constitute a

"sale" or "sharing" of personal information under certain state privacy laws, even though we do not sell your

personal information for money. You may opt out of these disclosures at any time as described in Section 9.

6.1 Service ProvidersWe share personal information with service providers who perform services on our behalf. Providers are

contractually prohibited from using your data for any purpose other than the specific services they provide to

us.

Vendor / Category Service Data Shared Location

Shopify Storefront, order

management

Account, order, browsing data USA

Authorize.Net / TSYS Payment processing

(PCI-DSS)

Payment card data USA

GA4 Website analytics Device/usage data USA

StatSig Website analytics Device/Usage data USA

Klaviyo CRM, email marketing Contact info, purchase history USA

AgeChecker Age/identity verification Driver's license, ID images USA

Salesforce & Five9 Help desk / customer

service

Contact info, support content USA

Daily Story SMS Contact info, support

content

USA

XoroSoft Order Management Account, Order Canada

SEON Fraud Checks Account, Order, Payment

Info

USA

ZipLock Address Validation Shipping Info USA

OuterSignal Customer Info

Enrichment

Account USA

Ordergroove Subscription management Account, order, subscription

data

USA

Fivetran Data pipeline (order data

to warehouse)

Account, order data USA

Google Cloud

(BigQuery)

Data warehousing and

analytics

Account, order, usage data USA

RudderStack Customer data platform Account, order, usage data USA

Smile.io Loyalty program Account, purchase history [Confirm]Vendor / Category Service Data Shared Location

KNO Post-purchase surveys Order, survey responses USA

Voluum / Kowboy / ttrk /

WorkMagic

Marketing attribution Order and campaign data [Confirm]

VerifyPass Discount eligibility

verification

ID / military status [Confirm]

Address Guard Address validation, fraud

prevention

Shipping information [Confirm]

Blockify Age/geographic gating

(moodchews.co)

Approximate location, age

attestation

[Confirm]

6.2 Advertising and Analytics Partners

With your consent where required by law, we share information with advertising and analytics partners via

cookies, pixels, server-side connections, and similar technologies for targeted advertising, campaign

measurement, and website analysis. These partners currently include Meta (Facebook/Instagram), Google

(Google Ads, Floodlight, and Google Analytics), Snap, Taboola, Outbrain, AppLovin, connected-TV, audio,

and podcast measurement providers, and affiliate networks.

The information shared includes online identifiers (cookie and device IDs, click IDs), IP address, and

information about your activity on our Website, and, for conversion measurement and audience matching,

may include identifiers such as your email address, phone number, and order information. We may also

create audience segments from our customer data and share them with advertising platforms for marketing

purposes. This sharing may constitute a "sale" or "sharing" of personal information under certain state privacy

laws; see Section 4 for details and Section 9 for your opt-out options.

6.3 Legal Compliance and Protection

Comply with applicable law, regulations, or legal process (court orders, summons, warrants).

Respond to lawful government authority requests.

Protect our rights and property and enforce our agreements.

Prevent or investigate fraud and illegal activity.

Protect personal safety in an emergency.

6.4 Business Transactions

We may share personal information in connection with a merger, acquisition, sale, financing, divestiture,

dissolution, or other transfer of all or a portion of our business or assets. Any acquiring entity will assume the

obligations in this Privacy Policy.

6.5 Corporate Affiliates

We may share your personal information - including your name, email address, and purchase history - with

members of our corporate family, meaning entities that control, are controlled by, or are under common

control with Delphi Advisory Group, LLC. Our corporate family currently includes Mood Wholesale, LLC, Mood

E-Commerce, LLC, Nock Fulfillment, LLC and Fractus Health, Inc. d/b/a Leven Health, and may include

additional affiliates in the future.

We share personal information with our corporate affiliates for the following purposes:

To operate, administer, and improve our collective business, including shared administrative,

technical, and operational functions.

To offer you products and services from our corporate affiliates that we believe may interest you,

including marketing communications sent by or on behalf of an affiliate.

To comply with legal obligations that apply across our corporate family.

Our affiliates are required to handle your personal information in a manner consistent with this Privacy Policy.

Because certain affiliates operate under brand names other than Mood, sharing with those affiliates for their

own marketing purposes may be treated as a disclosure to a "third party" or as a "sale" of personal

information under certain state laws. You may opt out of this sharing at any time by emailing

team@mood.com with the subject line "Affiliate Sharing Opt-Out.

" If you opt out of marketing communications

from Mood, we will not share your contact information with our affiliates for their marketing purposes, and we

will communicate your opt-out to any affiliate that previously received your information.

SECTION 7 SECURITY AND DATA BREACH NOTIFICATION

We maintain physical, technical, organizational, and administrative safeguards designed to protect your

personal information from unauthorized access, use, disclosure, loss, alteration, or destruction, including

SSL/TLS transmission encryption and AES-256 encryption for payment data.

Your account is protected by a one-time login code sent to your email address each time you sign in; we do

not use permanent account passwords. We will never contact you to ask for your login code. Anyone

who contacts you requesting a code sent to your email is attempting to gain unauthorized access to

your account - do not share it. Because your account security depends on access to your email, we

encourage you to protect your email account with a strong password and two-factor authentication. If you

believe your Mood account or the email address associated with it has been compromised, contact us

immediately at team@mood.com.

We cannot guarantee the absolute security of information transmitted over the internet. Any transmission is at

your own risk.

Data Breach Notification: In the event of a security incident that results in the unauthorized access,

disclosure, or acquisition of your personal information, we will notify you and, where required, regulatory

authorities within the timeframes required by applicable law after we discover or are notified of the incident,

consistent with the legitimate needs of law enforcement and the time reasonably necessary to determine the

scope of the incident and restore the integrity of our systems.

SECTION 8 HOW LONG WE KEEP YOUR INFORMATION

We retain personal information only as long as necessary for the purposes described in this Privacy Policy,

and as required or permitted by applicable law. Retention periods depend on:

The purpose for which data was collected (e.g., active account management vs. legal compliance).

The length of our relationship with you.

Our legal obligations (e.g., tax records, regulatory requirements).

Our legal position (e.g., active disputes, statute of limitations periods).

Industry best practices for the type of data involved.

When personal information is no longer needed, we will securely delete or anonymize it. Where immediate

deletion is not possible (e.g., backup systems), we isolate the data from further processing pending deletion.

SECTION 9 YOUR PRIVACY RIGHTS AND CHOICES

Mood respects your right to understand and control how your personal information is used.9.1 Your Rights by State

Right What It Means Available In

Right to Know /

Access

Request the categories and specific pieces of

personal information we hold, our sources, our

uses, and third parties with whom we share it.

Most states incl. CA, CO, CT, VA,

TX, OR, MT, FL, MN, MD, NJ, NH,

DE, NE, IN, KY, RI

Right to Delete Request deletion of personal information we

hold, subject to legal exceptions.

All states with comprehensive laws

Right to Correct Request correction of inaccurate personal

information.

CA, CO, CT, VA, TX, OR, MT, MN,

MD, NJ, NH, DE, NE, IN, KY, RI

Right to Data

Portability

Receive a copy of your personal information in

a portable, machine-readable format.

CA, CO, CT, VA, TX, OR, MN, MD,

NJ, NH, DE, NE, IN, KY, RI

Right to Opt Out of

Sale / Sharing /

Targeted

Advertising

Opt out of the sale or sharing of personal

information or its use for targeted advertising,

including sharing with our corporate affiliates

for their marketing purposes as described in

Section 6.5.

CA, CO, CT, VA, TX, OR, MT, MN,

MD, NJ, NH, DE, NE, IN, KY, RI,

NV

Right to Limit

Sensitive Data

Use

Request that we limit use of your sensitive

personal information to purposes you

requested.

CA (CPRA)

Right to Opt Out of

Profiling

Opt out of profiling that produces significant

effects.

CA, CO, CT, VA, TX, OR, MD, MN,

NJ, NH, DE

Right to

Non-Discrimination

We will not deny service, charge different

prices, or otherwise discriminate for exercising

rights.

All states

Right to Appeal Appeal our denial of a rights request within 45

days.

CO, CT, VA, TX, OR, MT, MN, MD,

NJ, NH, DE, NE, IN, KY, RI

9.2 How to Manage Your Preferences

Account Information: Log in to your account and visit your profile page to review and update your

information.

Email Marketing: Click 'Unsubscribe' in any marketing email, or contact team@mood.com.

Text Message Marketing: Reply STOP to any message, or email team@mood.com. See Section 3.3.

Cookies / Tracking: Use browser settings or our platform opt-out tools (see Section 4.3).

Targeted Advertising Opt-Out: Use the platform-specific links and browser controls in Section 4.3, or email

team@mood.com with the subject line “Privacy Rights Request.

Affiliate Sharing Opt-Out: You may opt out of the sharing of your personal information with our corporate

affiliates for their own marketing purposes (see Section 6.5) at any time, by emailing us at team@mood.com

with the subject line "Affiliate Sharing Opt-Out.

" If you have already opted out of marketing communications

from Mood, you do not need to submit a separate request. We will not share your contact information with our

affiliates for their marketing purposes and we will communicate your opt-out to any affiliate that previously

received your information. Opting out of affiliate sharing does not affect sharing described in Section 6.5 for

operational, administrative, or legal compliance purposes.9.3 How to Submit a Rights Request

Email: team@mood.com (Subject: 'Privacy Rights Request')

Phone: +1 405-594-7026

We verify your identity before processing requests. You may designate an authorized agent by providing

written permission and independently verifying your identity with us.

We respond to verified requests within 45 days. Extensions will be communicated with reason. Denials will

include an explanation and appeal instructions.

Right to Appeal: If we deny your request, you may appeal within 45 days by replying to our denial or

emailing team@mood.com (Subject: 'Privacy Rights Appeal'). If your appeal is denied, we will provide

information about filing a complaint with your state attorney general.

We will not discriminate against you for exercising your privacy rights.

SECTION 10 STATE-SPECIFIC PRIVACY RIGHTS

10.1 California Residents

California residents have rights under the CCPA as amended by the CPRA, CalOPPA, and other California

laws.

See our California Privacy Notice [INSERT HYPERLINK] for a complete description of your California rights,

including the right to limit use of sensitive personal information.

Shine the Light: We may share personal information with our corporate affiliates, including affiliates that do

not share the Mood brand name, for those affiliates' own direct marketing purposes, as described in Section

6.5. California residents may opt out of this sharing at no cost at any time by using any of the methods

described in Section 6.5 or Section 9.3. Because we provide this cost-free opt-out, we comply with California's

Shine the Light law by offering you this choice rather than by providing an annual disclosure report. California

residents may contact us at team@mood.com (Subject: "California Shine the Light") with questions about this

sharing or to exercise the opt-out.

Notice of Financial Incentive: We offer financial incentives, including a first-purchase discount, in exchange

for joining our marketing email list. California residents may review our full Notice of Financial Incentive in our

California Privacy Notice [INSERT HYPERLINK].

10.2 Colorado, Connecticut, Virginia, Texas, Oregon, Montana, Minnesota, Maryland, New Jersey, New

Hampshire, Delaware, Nebraska, Indiana, Kentucky, Rhode Island

Residents of these states have rights substantially as described in Section 9.1 — including the right to

access, delete, correct, port, opt out of sale/sharing, opt out of profiling, and appeal denials. To exercise

rights, use the contact information in Section 9.3.

Important — Rhode Island: Rhode Island's privacy law (effective January 1, 2026) provides no cure period.

Violations must be addressed proactively.

Important — Maryland (effective April 1, 2026): Maryland's MODPA is the most restrictive U.S. state law on

sensitive data processing. We do not process sensitive personal information for any purpose beyond what is

strictly necessary for the service you requested.

10.3 Nevada

Nevada residents may opt out of the sale of covered information by contacting us at team@mood.com

(Subject: 'Nevada Privacy Rights') or +1 405-594-7026.

10.4 Do Not Track (DNT) Signals

Because there is no universally accepted legal standard for DNT, we do not currently respond to DNT browser

signals.

SECTION 11 DATA PROTECTION ASSESSMENTSWe conduct internal Data Protection Impact Assessments (DPIAs), also called Privacy Risk Assessments, for

processing activities that present heightened risk to consumers' privacy, as required by applicable law.

Our DPIAs evaluate the purpose and necessity of the processing, the risks to consumers, and the safeguards

we apply to mitigate those risks. Completed assessments are maintained internally and made available to

regulatory authorities upon request, as required by applicable law.

SECTION 12 THIRD-PARTY LINKS AND SERVICES

Our Website may contain links to third-party websites or services we do not own or control. When you follow

these links, you leave our Website, and this Privacy Policy no longer applies. We are not responsible for the

privacy practices of third parties and are not liable for their misuse of your information. We encourage you to

read their privacy policies.

SECTION 13 AGE RESTRICTIONS

Our Website and products are intended exclusively for adults. You must be at least 21 years of age, or older

where a higher minimum age applies in your jurisdiction, to access our Website, create an account, make a

purchase, or provide personal information to us. By using our Website, you represent that you meet this age

requirement.

We enforce this restriction through technical measures, not merely self-certification: purchases are subject to

age verification through a third-party verification service, which may include confirmation of your date of birth

against identity records and, where required, government-issued photo identification (see Sections 1.3 and

2.7).

Our Website and Services are not directed to children, and we do not knowingly collect personal information

from anyone under 21, including anyone under 13, within the meaning of the Children's Online Privacy

Protection Act (COPPA). If we learn that we have inadvertently collected personal information from an

individual under 21, we will promptly delete it. If you believe we may have information about a person under

21, contact us at team@mood.com (Subject: "Age Restriction").

SECTION 14 GEOGRAPHIC SCOPE — UNITED STATES ONLY

Our Services are intended only for users in the United States. We do not direct our Website to international

audiences. By using our Services, you consent to the collection, processing, and use of your personal

information in the United States, in accordance with this Privacy Policy. Some of our service providers may

process personal information in Canada or other countries; where they do, we require protections consistent

with this Privacy Policy. You are responsible for determining whether accessing our Website and purchasing

our products is lawful in your jurisdiction.

SECTION 15 CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. When we do, we will post the updated Policy on this

page and revise the "Last Updated" date above. If we make material changes, we will provide prominent

notice on our Website before the changes take effect and, where required by applicable law, will provide

additional notice or obtain your consent, including before using previously collected personal information for

materially new purposes. We encourage you to review this Policy periodically. Your continued use of our

Services after the effective date of an updated Policy constitutes your acceptance of it.

SECTION 16 CONTACT US

Questions about this Privacy Policy or your privacy rights? We are here to help:

Email: team@mood.com | Subject: 'Privacy Inquiry'

Phone:

+1 405-594-7026

Mail: Mood E-Commerce, LLC

1401 Freedom Dr., Charlotte, NC 28208